happy curls.

a curly hair product subscription box.

screenshot of website

it started with an idea.

A quick google search can tell you that curly hair products are EXPENSIVE. When I first started my natural journey, I remember constantly struggling to find the right products for my hair type and wasting a lot of money in the process. I can’t tell you how many times I’ve bought an expensive hair product, only to end up using it once and never again. And I know I’m not alone. I created the project, Happy Curls, in attempt to mitigate that problem, and offer an affordable way to try new hair products.

google search results on expensive curly hair products

the original project.

I originally started this idea for my class “Bringing Media To Market”, where we were instructed to come up with a unique business idea, then create an effective marketing strategy including mock-up social media profiles and posts, ad campaigns, and email campaigns.

Tools: MailChimp, Photoshop, InDesign

business idea draft

evolving the idea.

The next semester, I was presented with an opportunity to make any type of website of my choosing for my “Web Design and Development” class. I thought it was a great chance to build on this idea and create a website for it!

So I created a new pitchboard including a more detailed description of the product and its services, an addition of competitor websites and personas, and just a style guide of fonts, logo ideas, and a general color pallette.

Deliverables:

Personas

Wireframes

Prototype

Live Website

 

Tools:

Balsamiq

Figma

Visual Studio Code

Github

pitchboard
about page
homepage

reflection.

A few things changed from the wireframes due to my limited knowlege of HTML & CSS at the time. However, it was my first big web design project and I’m very proud of all the knowlege I’ve gained from it. A lot of things I incorporated, I learned on my own through YouTube tutorials and forums like StackOverflow. I was even able to teach myself a bit of Javascript!

If I could change anything, though, I would conduct real research on real users so that I could get accurate information on the needs and wants instead of just assuming. Then from there, do user testing and redesign as needed.

get in touch.

I love opportunities to connect and strengthen my design skills and build new skills along the way. So, feel free to shoot me an email!

E     john6238@msu.edu

Made by Anaija Johnson in WordPress. 2020.